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Darden School of Business

University of Virginia


Phone: 310-526-1370

Research Interests

Decision Analysis

Group Decision Making

Utility theory

Investment Analysis

Behavioral Models

Reference point updating

Intrinsic uncertainty of time

Mental accounting

Behavioral Revenue Management

Design of Experiences

Design of Experiences

Satiation and Fatigue

Anticipation and Recall 

Simple Heuristics

Multiattribute decisions

Stopping rules for search




My UCLA thesis co-advisor, Lloyd Shapley, who won the 2012 Nobel price in Economics, died on April 2016. Three of us, former students of Lloyd, had the privilege to write the entry "Shapley, Lloyd S. (1923-2016)" in the new Palgrave Dictionary of Economics.

The other co-advisor, Steve Lippman, recently celebrated his retirement with a nice workshop. Here is a picture with his "research" children.

I have been Department Editor of Management Science for Behavioral Economics and Decision Analysis since October 2014.

Here is a recent 2021 presentation on "Preferences over Risky Payoff Streams" for the Decision Analysis society webinar series.

The book Engineering Happiness, which Rakesh Sarin and I published in 2012, has won the 2014 Best publication award by the Decision Analysis Society.

Here is a recent short video on how to manage fatigue and increase productivity.

Successful 2014-2015 season in the Golf Channel Am Tour. Won the Order of Merit, Snead flight Los Angeles. One tournament victory in 2021. So far so good.

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